Kris W. Jacob — Bullseye USA, Inc., stores in Castro Valley and Marin, Calif., and Gardnerville, Nev.
At Bullseye’s three retail locations, women have made up 51 percent of the new customer base, noted company president Kris Jacob this past December. And they have made up over half the students in the various firearms classes this FFL offers.
For most of these women shooters, personal defense has been the focus, and at the Nevada store Ruger LCP’s and Smith & Wesson Shields have been very popular.
Not so at Bullseye’s two California locations, as neither of these models is on the California list of “approved handguns,” and therefore can’t be sold in the state.
Here, self-defense oriented customers have tended to buy full-sized Glock 17 and 19’s, as well as Smith & Wesson M&P’s.
Waterfowl and upland hunters at the California stores are especially interested in the Beretta A400 semi-automatic shotgun, not in the least put off by a price tag of between $1,700 and $1,900. “They’re even trading in their old shotguns to be able to get the Beretta,” Jacob said.
Editor's note, this article originally appeared in the Dec. 16, 2013 edition of Gun Digest the Magazine.