Market Trends: Small Revolvers Big with Female Customers in Pittsburgh

0
Market Trends: Small Revolvers Big with Female Customers in Pittsburgh

Smith--Wesson-642-revolvers-Keith SavageBraverman Arms, Pittsburgh, Pa.

With hunting season over, Braverman Arms is seeing a noticeable influx of first-time female customers, most of them in the market for a self- and home-defense handguns.

The preference of these buyers, says store manager Keith Savage, is for a revolver over a semi-automatic.

“The revolver seems to make more sense to the ladies,” Savage explains. “It’s easier to use, safe, reliable.”

These women are snapping up Smith & Wesson 642 revolvers in .38 Special, priced at $420.

So much so, Braverman Arms is having a tough time just keeping the 642’s on the shelf. S&W Models 19 and 66 are also strong sellers, in the 2.5- and 4-inch barrel configurations.

For the semi-auto crowd, Glock 19, 23, 26 and 27’s lead the way.

Braverman Arms has finally gotten caught up on its ammunition orders, and has a good stock of all common hunting and handgun calibers. But prices are higher than they were a year or two ago, especially for handgunners.

The same boxes of 9mm that Savage sold for $13 to $15 now command $16 to $17 per box.

Editor's Note: This brief originally appeared in the March 27, 2014 edition of Gun Digest the Magazine.


mas-kit

Why You Can Trust Gun Digest


Since 1944, Gun Digest has been a trusted authority on firearms, shooting and shooting gear, delivering expert firearms reviews backed by nearly a century of experience. We go beyond standard reviews, combining hands-on independent gun testing, in-depth research, and expert insights from industry professionals and manufacturers.

Our reviewers are the bedrock of our testing and come from a comprehensive cross section of the shooting world. Their diverse backgrounds include law enforcement professionals, military veterans, competitive shooters, seasoned hunters and life-long firearms enthusiasts. In addition to being firearm experts, we are also thorough journalists adhering to the strictest standards of the profession.

For our readers, this means objective, unbiased reviews, free from outside influence. Our priority is to provide the information you need to make informed decisions—whether a firearm or piece of gear is a must-have investment or one to pass on.

Find out more about our Editorial Standards and Evaluation Process

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.