Anthony Forgetta — Gun and Sport North, New Salem, N.H.
It seems New England is no different than anywhere else.
Located just a half-mile from the Massachusetts border, Gun and Sport North has a very diverse customer base hailing from both states, from hunters and league shooters, to people focused on self-defense.
But, no matter the type of shooting they do, the store’s customers are buying up firearms chambered in .22LR.
“Sales of Ruger 10/22s have been very brisk,” owner Anthony Forgetta said. “For handguns, the Ruger SR22 pistols are hot.”
Customers especially like the Ruger 10/22 Takedown model, priced at $360. The SR22’s sell for $315.
Like other gun shops, Gun and Sport North can’t get enough .22LR ammunition to satisfy demand, and Forgetta knows the lack of rimfire ammo has cost him some sales.
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“If you don’t have the ammo in store, you don’t have people in the store. Always been that way.”
Centerfire revolvers are moving well, too, especially the J-Frame Smith & Wesson Models 442 and 642, as well as the Ruger GP100.
Editor's Note: This brief originally appeared in the March 27, 2014 edition of Gun Digest the Magazine.
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