Nearly 11 years in development, powerhouse optics maker Swarovski releases its NL Pure binocular range with unique ergonomics, wider field of view, and tack-sharp image definition.
Most optics makers release new product lines each year to keep sales moving and the brand fresh in consumers’ minds. But when you are Swarovski Optik, you can afford to take your time and refine perfection. And that’s what it appears Swarovski has done with the release of the new NL Pure binocular range.
Swaro’s EL binos have set the industry standard since 1999 in terms of light transmission, edge-to-edge clarity, and image sharpness. However, the company has been in RE&D since 2009 working on its next evolution. Released this week, it’s known as NL Pure.
The new binos sport an interesting slimmed-down barrel which gives the user a slimmer hold. According to Dean Capuano, Director of Marketing and Communications for Swarovski, research and development involved physiotherapists, engineers, and end-users to design a product that would reduce muscle strain on the neck, shoulders, hands, and elbows. It was about improving the experience, he said.
The binos — which are slated to hit store shelves by Sept. 1, 2020 — come in three variants of 8×42, 10×42 and 12×42. All are the same size. A forehead rest adapter can be affixed to the body to provide stabilization, particularly handy for the 12x42s.
Capuano told media at a recent event that the NL Pure line clocks in with a similar weight to its longstanding EL product line but feels lighter in the hand thanks to its slimmed-down barrel at the best balance point. The design also places the focus wheel in a better position for less strain.
“It’s all about the experience,” Capuano said.
The Swarovski NL Pure line retains the proven excellent Austrian quality glass for which it is known, including its proprietary Swarovision coating for best-in-class edge-to-edge clarity, image definition, and maximum color fidelity.
Look at That FOV!
One of the biggest steps forward in the new glass is its larger field of field (FOV) — a full 477 ft. @ 1,000 yards in the 8x binos. And the 12x42s have a wider FOV than the current EL 10x42s, Capuano explained.
Swarovski started at square one with the NL Pure line. It is not EL 2.0, but rather a fresh take. That includes a completely redesigned mechanical system with precision threads to reduce friction while focusing.
The new mechanical system works with the internal prisms and downsized barrels to maintain Swaro’s legendary image quality but creates a more comfortable and immersive glassing experience for the user.
Swarovski NL Pure binoculars come with a side bag for a comfortable carry and all the usual high-quality bonus stuff such as barrel covers, strap, and lens cloth. NL Pure will have an MSRP of USD 3,299.00.
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