Market Trends: Digital Targets Pique Interest in Red Dot and Laser Sights

Market Trends: Digital Targets Pique Interest in Red Dot and Laser Sights

Red Dot Reflex Sight
Bernard HsiaoNexus Shooting, Davie, Fla.

Red dot and laser sights for handguns are big sellers right now at Nexus Shooting, and most of these purchases are from concealed carry practitioners. Owner Bernard Hsiao credited his computerized shooting range for many of these sales.

“Our customers are finding that the ease and speed of target acquisition is unparalleled with red dots and lasers, especially when they are shooting on the Nexus Lanes, our live fire computerized targets,” Hsiao explained. “Being able to shoot moving targets like asteroids, simulated steel and zombies on the video screen of the Nexus Lanes really helps our guests understand how difficult it can be to line up sights in a fast-paced, stressful scenario—like the one they might find themselves in during a real-life confrontation.”

Nexus also sells scores of holsters weekly. The top-selling line here is from Pitbull Tactical, a smaller, Florida-based manufacturer that makes a modular all-Kydex holster system that converts from outside the waistband to inside the waistband in a matter of seconds. The store has also been selling a lot of very comfortable “no clip” holsters from Remora, as well as Crossbreed hybrid leather and Kydex holsters.

“Pistol cases and carry-style handbags are also strong sellers,” Hsiao said. “We carry Gun Tote'n Mama concealed carry purses and they have done well for us, especially because we cater very heavily towards female customers; we have multiple women's only shooting groups and classes that meet here.”

Editor's Note: This brief originally appeared in the June 2015 issue of Gun Digest the Magazine.

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