Target Shooting Proves to be Potent Economic Engine

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Target Shooting Proves to be Potent Economic Engine
Target shooting is a potent economic engine.
Target shooting
Target shooting is a potent economic engine.

Whether it’s a day at the range or an afternoon plinking tin cans, Americans love to shoot.

That isn't news, especially for anybody taking the time to read this post. What might come as bit of surprise, however, is what sort of money American's shell out to thumb off a few rounds each year. According to a new report by the National Shooting Sports Foundation, it’s no small potatoes.

When just the retail aspects of target shooting are calculated – guns, ammo, range time, etc. — it turns out Americans spend some $9.9 billion annually – more than the NFL’s yearly revenue. That's pretty impressive, but it is dwarfed by the sport's overall scope in the economy. If the total amount of spending that occurs in the economy as a result of target shooters’ spending is taken into account — what is known as the multiplier effect — the numbers become somewhat mind boggling:

As target shooters’ dollars exchanged hands, $23 billion in economic activity was created, producing $3.5 billion in sorely needed state and federal tax revenues.

The report estimates target shooting supported 185,402 jobs across the United States in 2011. When hunting is included the monetary and employment impacts of gun sports go through the roof:

Collectively, these two industries generate $110 billion in economic output and support 866,339 jobs. That’s more jobs than the combined employees of IBM and McDonald’s.

Target shooting
Target shooting is a strong economic driver in America.

Some other notable points from the report:

  • The average target shooter spends 22 days in the field or at the range.
  • Nebraska target shooters spent the most time thumbing rounds off with 38 days of participation each. Arizona and Oregon spend the second and third most time shooting, 36 and 35 days respectively.
  • Californian shooters spent the most, shelling out $843 million annually. The next two biggest spending states are Texas ($812 million) and Pennsylvania ($483 million).
  • The average spent per shooter each year is $406; the top three categories for spending are firearms ($194), ammunition ($58) and range fees ($35).
  • When it comes to target shooting, rifles and handguns are roughly tied as the most popular firearm.

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Elwood Shelton is the Digital Editor for Gun Digest. He lives in Colorado and has provided coverage on a vast spectrum of topics for GD for more than a decade. Before that, he was an award-winning sports and outdoors reporter for a number of newspapers across the Rocky Mountains. His experience has consisted of covering the spread of chronic wasting disease into the Western Slope of Colorado to the state’s ranching for wildlife programs. His passion for shooting began at a young age, fostered on pheasant hunts with his father. Since then, he has become an accomplished handloader, long-range shooter and avid hunter—particularly mule deer and any low-down, dirty varmint that comes into his crosshairs. He is a regular contributor to Gun Digest Magazine and has contributed to various books on guns and shooting, most recently Lever-Actions: A Tribute to the All-American Rifle.

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