According to a Gander Mountain press release, “Gun World features the largest and most impressive selection of firearms found anywhere, from shotguns, handguns and rifles to the most advanced sporting tactical firearms. The store has all levels of products to fit the needs and interests from beginners to the true firearms enthusiast, and offers rare and hard-to-find guns and ammunition. In addition, the store features a huge selection of used guns, and top-level expertise from associates who will walk customers all the way through the selection, purchase and registration process. Gun World also offers a wide selection of hunting clothing and gear designed with outdoor enthusiasts in mind.”
“Gander Mountain is already the major retailer of firearms in the country, but with Gun World by Gander Mountain we are taking the experience of shopping for firearms to an entirely new level of selection and service,” said David Pratt, CEO of Gander Mountain, “We are excited to bring this new retail experience and opportunity to the people of Wisconsin and we’re confident that our unmatched selection and the expertise of our specialists will make Gun World a premiere destination for those with an interest in firearms.”
Gun World was the second major new retail debut from Gander Mountain in 2011. The company has also opened six new Gander Mountain Academy locations throughout the country, offering the most advanced firearms technology and training available. For more information on the first Gun World store, visit the Gander Mountain web site, at www.gandermountain.com.
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