Gun Digest

Market Trends: The Ruger 10/22 and SR22 Hot at New Hampshire Store

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Anthony ForgettaGun and Sport North, New Salem, N.H.

It seems New England is no different than anywhere else.

Located just a half-mile from the Massachusetts border, Gun and Sport North has a very diverse customer base hailing from both states, from hunters and league shooters, to people focused on self-defense.

But, no matter the type of shooting they do, the store’s customers are buying up firearms chambered in .22LR.

“Sales of Ruger 10/22s have been very brisk,” owner Anthony Forgetta said. “For handguns, the Ruger SR22 pistols are hot.”

Customers especially like the Ruger 10/22 Takedown model, priced at $360. The SR22’s sell for $315.

Like other gun shops, Gun and Sport North can’t get enough .22LR ammunition to satisfy demand, and Forgetta knows the lack of rimfire ammo has cost him some sales.

“If you don’t have the ammo in store, you don’t have people in the store. Always been that way.”

Centerfire revolvers are moving well, too, especially the J-Frame Smith & Wesson Models 442 and 642, as well as the Ruger GP100.

Editor's Note: This brief originally appeared in the March 27, 2014 edition of Gun Digest the Magazine.

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