Gun Digest

Market Trends: New Lone Star Retailer Caters to Hunters

At GunDigest, we independently review products. However, we may earn a commission when you purchase through links on our site. Learn More

Adam Batot — South Texas Headquarters, Harlingen, Texas

Business is good at South Texas Headquarters, a combination brick-and-mortar retailer and online store that opened up less than six months ago, with a customer base very focused on hunting.

For firearms, those hunters are buying AR-style rifles, especially Smith & Wesson M&P models in .223 Rem and, for bolt actions, the Remington Model 700 is tops. In demand calibers for this bolt-action are .308 Win, .30-06 Springfield and .300 Win. Mag.

“Local deer hunters often use ARs chambered in .223,” co-owner Adam Batot said. “But I’d guess it’s hog hunters who use the ARs the most. And we have a ton of hogs locally. A ton!”

Batot notes that while a good many hunters have been asking about various rifles chambered in .300 Blackout, there have been relatively few sales. Batot thinks these hunters are in the “research” phase on this round and platform; he expects some strong sales as the fall hunting season approaches.

South Texas HQ has also sold a decent number of AR’s chambered in .22LR because—unlike so many stores around the country—it has large quantities of .22LR.

Specifically, it’s well-stocked with Norma Tech .22LR, firing a 40-grain bullet. A 500-round brick sells for $56.99 here, and dozens of these bricks are sold every day.

Editor's Note: This brief originally appeared in the July 2015 issue of Gun Digest the Magazine.

Top-Notch Gear and Resources

ABCs of Rifle Shooting

Game & Ammo Hunting Cartridge Poster

Mastering the Art of Long Range Shooting

Exit mobile version