Leupold scout scope.Abbie StarkeyBill’s Sporting Goods, Claremore, Okla.

Long-range shooting is increasingly popular in north-eastern Oklahoma, and at Bill’s Sporting Goods, that trend has made quality, high-magnification riflescopes a top seller.

“We are moving a lot more target-style scopes verses hunting scopes,” said General Manager Abbie Starkey. “Vortex, Zeiss, Leupold and Nikon are our top sellers right now for optics. In the last year, we’ve seen a large push for 6-24x50mm-style scopes. As shooters start reaching out for longer distances, they want these longer-range optics.”

The new 9mm single-stack Glock 43 “is flying out the door as quickly as we can get them in,” Starkey notes. “The subcompact field is a growing market for us right now and we love it. As the concealed carry market grows in the Midwest, the smaller style handguns are becoming increasingly popular.”

Also selling well here are M&P Shields from Smith and Wesson and Springfield XDS’s.

Ruger American rifles are selling briskly, and there’s very strong interest in the new Ruger Precision Rifle. But there have been no sales because Bill’s is having trouble just getting one of the Ruger Precisions in store. Top scattergun? The Stoeger 3500 semi-auto, a mid-priced shotgun.

Editor’s Note: This brief originally appeared in the Winter 2015 issue of Gun Digest the Magazine.


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